16 Years of Warming Global Customers
Founded in 2010, Yangzhou Dixin Toys Co., Ltd. has been deeply engaged in the plush toy industry. With strong capabilities and a solid reputation, our products are exported to North America, the EU, Southeast Asia and beyond.
Company Profile
Professional plush toy customization manufacturer
Yangzhou Dixin Toys Co., Ltd. (DIXIN TOYS) is a full-chain manufacturer integrating plush toy design, R&D, production and sales. Headquartered in Yangzhou, Jiangsu, with production bases in Yangzhou and Ankang, Shaanxi.
Factory scale: 32,000㎡+ plant area, 1,387 employees, 40+ design & R&D team, 30+ production management team, annual capacity of 35 million plush toys.
Production capabilities: 30 computerized embroidery machines, digital printers, ironing machines, laminating machines, sewing machines, laser cutters, and full cotton filling lines. All core processes from fabric treatment to finished packaging are completed in-house.
Core business: Plush toy customization, IP merchandise development, diversified product lines (children's toys/pet toys/holiday gifts/pillows/home textiles), export and cross-border e-commerce. Clients across North America, EU, Southeast Asia.
Milestones
Development History
Our growth journey
2010-2014 | Business Incubation
Business Start
Started as a small plush toy processing workshop in Hanjiang, Yangzhou. Gradually established standardized production lines, riding the golden wave of Yangzhou's plush toy OEM export industry.
Product Foundation
Established standardized production processes. Mainly took drawing and sample orders from toy wholesale markets in Yiwu, Zhejiang and Dongguan, Guangdong, gradually accumulating craftsmanship experience.
Business Expansion
Product line expanded from single plush dolls to holiday gifts, pet toys, children's toys and more. Business shifted from domestic-only to dual-track domestic and export development.
2015-2017 | Business Transformation
Cross-border Launch
With the rise of B2B platforms like Alibaba International, the company began cross-border e-commerce. Production lines were upgraded to meet international toy safety standards (CE, EN71, ASTM).
Design Capability Building
Assembled a dedicated design & R&D team, transitioning from pure sample-based processing to having design capabilities, taking on orders requiring secondary design.
Strategic Clarity
Clearly defined plush toy customization as the core business direction, consciously transitioning from an OEM manufacturer to a design-capable custom factory.
2018-2020 | Standardized Operations
Company Formal Establishment
Officially registered with 5 million RMB registered capital, legal representative Jin Wei. Marked the full transition from workshop-style production to modern corporate governance. Obtained general VAT taxpayer status the same year.
Business Restructuring
Positioned as a full-chain custom factory, focusing on three core areas: plush toy customization, IP merchandise development, and foreign trade export.
Capacity Planning
To meet growing order demand, the company began planning cross-regional capacity布局 beyond Yangzhou HQ. Ankang, Shaanxi was included as a new production base.
Counter-trend Growth
Despite the global pandemic, home consumption drove plush toy demand. With stable supply chain and cross-border e-commerce, overseas orders grew instead of declining, completing the first major capacity expansion.
2021-2023 | Scale Breakthrough
Western Base Launch
The Ankang production base officially launched, forming a dual-core layout of Yangzhou HQ + Ankang base. Lower labor and land costs in the western region gave the company significant cost competitiveness while maintaining quality.
Design Team Expansion
Design & R&D team expanded to 40+ members, with full-process service capability from concept design, pattern making, sampling to mass production. Can independently handle complex orders for IP derivatives, corporate mascots, and cultural creative products.
Automation Upgrade
Introduced laser cutters, automated cotton filling lines and other advanced equipment. Launched digital production management system, significantly improving order delivery cycles and quality control stability.
Tax Credit Rating
Awarded A-level tax credit rating (maintained for consecutive years), with tax compliance records receiving authoritative recognition.
2024-2026 | Capacity Upgrade
20M Annual Capacity
With dual-base capacity ramp-up completed, annual capacity exceeded 20 million units. Customer structure diversified from pure foreign trade to foreign trade + domestic + cross-border e-commerce.
New Factory Construction
To meet growing demand, pushed forward capacity upgrades in 2025, completing two 8,000㎡ standardized production bases and adding 600+ production line workers.
New Factory Launch
New factory officially launched. Total employees exceeded 1,387, annual capacity reached 35 million units, capable of handling large-volume orders and high-end custom projects.
DIXIN TOYS Online
The consumer-facing online customization platform 'DIXIN TOYS' officially launched, achieving a full upgrade from B2B factory to B2C brand, ushering in a new era of plush toy customization.
Core Values
What we believe in
Quality First
Strictly control every production process to ensure products meet international standards with 9 major certifications.
Customer Centric
Customer-needs oriented, providing 1V1 professional customization and attentive after-sales service with 99%+ satisfaction.
Innovation
40+ senior designers, continuous innovation, new products launched monthly, leading industry trends.
Heart in Every Stitch
From material selection to craftsmanship, from design to delivery, every step is made with care.
Contact Us
Looking forward to working with you
Let's turn imagination into reality
Whether it's corporate IP, personal creation, or gift customization, we look forward to working with you